Some people stumble into their careers. Others, like Khurram Shahzad, CEO of Digilatics, are driven by an endless curiosity that leads them straight to their purpose. His story isn’t just about creating a marketing company. Instead, it’s about transforming an industry and empowering businesses with real marketing insights through ROI transparency.
How did it all begin? And how is Khurram redefining marketing success? Read on to find out!
Curiosity Led the Way
From an early age, Khurram was fascinated by marketing. As a child, he would pick up newspapers, scan the ads, and call the businesses (out of curiosity) to ask why they chose to advertise there instead of in a magazine. This curiosity about the “why” behind marketing decisions was the first sign that Khurram was destined to reshape the industry, and he did!
His Global Marketing Vision
After getting his MBA in 2010, Khurram set out to understand marketing on a global scale. He worked in dynamic markets across South Asia, the Middle East, and Europe, gaining firsthand experience in different industries. His biggest takeaway?
Creativity isn't enough—data-driven decision-making is the key to successful marketing
Khurram believed businesses of all sizes deserved clear insights into their marketing ROI. This belief became his guiding principle, and over the years, he specialized in using data-driven strategies and AI-powered marketing techniques to generate real, measurable results.
The Digilatics Story
In 2018, Khurram moved to the U.S. and noticed a major gap; small and medium-sized businesses (SMBs) were struggling to understand their marketing performance. They were getting clicks and impressions but had no idea of what was actually driving revenue.
Then, the COVID-19 pandemic changed everything. His company had to downsize, and Khurram found himself at a crossroads. But instead of seeing a setback, he saw an opportunity.
"Businesses were pouring money into marketing, but they had no way to see the real impact. I knew there had to be a better way. Marketing shouldnf be a guessing game, it should be a growth engine powered by data."
— Khurram Shahzad
This realization helped him transform his vision into reality. Rather than building just another marketing agency, he created Digilatics, a company focused on redefining marketing success by making ROI measurable and understandable through data-driven marketing decisions.
He knew that the real power of marketing lay in storytelling—backed by data. And that’s how Digilatics was born.
A Mission-Driven Company
Khurram didn’t just want to start another digital marketing agency, he actually wanted to change the game. Digilatics was founded with a bold mission:
To revolutionize marketing reporting and insights for SMBs.
He envisioned a future where business owners no longer had to guess if their marketing was working. Instead, they’d have clear, actionable data revealing exactly what drives success.
One of the most underserved industries he identified was the home inspection niche. He saw passionate business owners who excelled at their trade but struggled to understand digital marketing.
These companies were more than just businesses, they were built by hardworking people who deserved real growth. Digilatics became the bridge between them and the success they could achieve.
A Leader in Data-Driven Marketing
To ensure Digilatics delivered on its promise, Khurram further strengthened his expertise by completing a Digital Marketing specialization at the Chartered Institute of Marketing (CIM) in London. His dedication and commitment to transparency have helped Digilatics become a trusted partner for businesses looking to maximize their Return on Ad Spend (ROAS) and get measurable results.
Under Khurram’s leadership, Digilatics has helped many home inspection service providers scale their businesses with data-driven, performance-based marketing.
And now, Digilatics is expanding to help businesses across different industries grow their digital presence and drive revenue. The company’s unique, ROI-first approach ensures that every marketing dollar spent translates into growth and revenue, not just clicks and impressions.
Boost Your ROI with Digilatics
What started as a curious child’s fascination with newspaper advertisements has grown into a company that is redefining how businesses track and understand their marketing success. Khurram’s journey is a testament to the power of curiosity, resilience, and a commitment to making marketing simple, effective, and transparent.
If your business is looking for marketing strategies that drive growth and revenue, it’s time to stop guessing and start seeing real results.
Unlock the power of data-driven marketing! Connect with our experts today.
