You may have observed a recent change in Google rankings, which has absolutely crushed the rankings. But in case you missed it, here’s a recap: the businesses ranking at the top of the local map pack are not being listed at the top of the organic rankings.
Many businesses are suffering due to this change in the ranking algorithm on Google. We would say it is a SERP Shake-up. The change in Google’s algorithm has affected many businesses; even those that were ranking at the top have seen a major reduction in their traffic because they have been demoted in the organic rankings by Google.
However, this change in the algorithm has not been announced by Google. Yet, its implication has been observed for the last few months, especially after August 2024.
What’s Happening to Google Rankings?
The ranking algorithm has shown a change. Now, you can observe if your business is ranking at the top of the local map pack, it will get demoted on the organic rankings. We are not sure what to call this update, but it has shaken up the SERPs (Search Engine Result Pages). In simple words, if Google has shown your business in the local map pack, it will demote it in the organic results.
Which Businesses Are Getting Affected?
Currently, all the businesses at the top of the search engine are facing this challenging situation. Their traffic has been reduced even after doing the best SEO practices. Almost all the businesses that were dominating both local map pack and organic rankings are getting affected by this update in Google’s algorithm.
What’s the Way to Rank on Google Now?
If we understand the problem, the possible solution for it is to not link the Google Business Profile (GBP) to the pages that rank for the main keyword. If you keep doing this, your organic ranking will get compromised. So it’s better to link a different page to the GBP, and you can rank at the top with both local map pack and organic rankings. It’s time to rethink the GBP strategy to get a good ranking on the search engine.
What Saved Our Clients So Far?
The good part is that all the clients of Digilatics have not faced any issues in their rankings, even though the Google shake-up has hit everyone on the search engine. It’s just due to a few practices we have been doing since day one:
Sustainable SEO Strategy
Digilatics has always worked on a sustainable SEO strategy. We work for the long-term benefit of our client and that actually is the real help of a business a digital marketing agency can do. The sustainable SEO strategy helps to rank the business even when the algorithms are being updated. We believe in leaving no loopholes due to which the businesses of our clients can be affected.
Pro-Active Approach
Our team is trained to stay ahead of the curve. That has saved our clients from suffering from such updates and changing environments in the field of digital marketing. It is the thing that makes us the best. Here, we are making evergreen SEO strategies with a keen observation of trends and updates.
Join Us & Stay Ahead of The Curve
If your business is facing any issue with the SEO, either it is due to the latest update in the google algorithm or not being optimized well, we can help your business stand out digitally. Today, ranking top with both local map pack and organic rankings is vital for a business to get a good revenue.
You can book us for an audit of your business, and we would love to tell you all the possible challenges your business may face in the future and their best solutions. So, Contact us today and let us optimize your business account for a higher google ranking with the best SEO practices.
