Every great business has a leader who sees what others can’t.
This National Boss’s Day, we’re celebrating Khurram Shahzad, the founder and CEO of Digilatics, whose curiosity turned into a mission to bring clarity to home-service marketing.
For Khurram, leadership isn’t about titles. It’s about empowering both his team and his clients to see the full picture. From his childhood fascination with why people make certain choices, to building an agency that shines a light on every dollar spent, Khurram has led with one belief: true growth comes from transparency.
From Curiosity to Clarity
Even as a child, Khurram saw the world differently. While other kids played outside, he was dialing numbers from newspaper ads, curiously asking strangers why they chose a newspaper instead of a magazine.
That curiosity never left him. To Khurram, marketing wasn’t just advertising—it was a puzzle waiting to be solved.
Years later, when he moved to the U.S., that same curiosity turned into purpose. He saw home-service companies pouring money into ads but never really knowing what they would get in return.
For him, it was a clear gap and an opportunity. Hardworking business owners were left in the dark, and the lack of transparency made growth feel like guesswork.
"If I can help a business owner see the real return on their marketing, I know I’ve done more than run a campaign."
- Khurram Shahzad
That’s when Khurram decided this was the niche where he could make the biggest impact, helping home-service business owners grow with clarity and confidence.
Leading with Transparency
For Khurram, marketing only works when business owners can actually see what is happening with their money. That is why Digilatics was built around one core idea: transparency.
“We want clients to feel like they finally have glasses on. They should be able to see every lead, every call, every dollar in and out,” Khurram says.
In-House Dashboard
At the center of this is Leads Insight, Digilatics’ in-house dashboard. Built under Khurram’s leadership, it gives clients real-time visibility into where their leads come from and how their money is being spent—true transparency at their fingertips.
Whether it’s a call, form fill, or text, everything is tracked, and even missed opportunities or poor-quality calls are flagged so nothing slips through the cracks.
Real-Time Lead Tracking
Clients can log in anytime and watch their leads come live from Google, Yelp, Meta, Bing, and more. That real-time view means their teams can follow up while the customer’s intent remains fresh.
Analytics Stack
Behind the scenes, Digilatics uses advanced tracking tools and a proprietary lead tracking and reporting system to make sure every conversion is captured accurately.
“We are not chasing vanity metrics. Our focus is always on leads that turn into jobs and jobs that bring in revenue,” Khurram explains. “At the end of the day, if the phone is not ringing and jobs are not getting booked, the marketing does not matter.”
Transparency isn’t just part of the process; it’s the promise. Clients see a clear breakdown of ad spend and management fees, so there’s never any mystery about where their money goes
That same clarity extends beyond clients; it’s how Khurram leads his team. He gives people ownership of their work and the data to back their decisions.
- For his team, this means less guesswork and more growth.
- For clients, it means working with a partner who practices the same transparency they promise.
“Khurram’s leadership is what makes transparency more than a buzzword here. He gives us the tools and trust to own our decisions, and that confidence trickles down to how we serve clients every day.” — Gabriela Paiva, Director of Marketing, Digilatics
Turning Marketing Into Measurable Growth
Khurram created a company that sets the standard.
One home-service company came to the team frustrated. They were spending thousands of dollars monthly on advertising, but had no idea which channels were working.
Their reports were filled with clicks and impressions, yet they could not answer the most important question: how many jobs came from this?
The picture finally became clear after we set them up on Leads Insight and rebuilt their tracking with GA4 and proper attribution.
Every call, form, and text was tied back to a campaign. Missed calls were flagged, drop-offs were visible, and booked jobs were tracked all the way through to revenue.
“The look on a client’s face when they see their first clear ROI report is priceless, it is the moment they realise marketing can actually feel like an investment instead of a gamble.” - Khurram Shahzad
The impact was immediate. Cost per conversion dropped, booked jobs increased, and the client finally understood the return behind every dollar spent.
Dan Diest, CEO of Top to Bottom Services, put it best: “I know where the money is being spent and the ROI.”
And the momentum is not slowing down.
Our newest client saw an 11X return on ad spend in just their second month with Digilatics. They are still going strong today, proving that data-driven marketing can deliver game-changing results in a short amount of time.
Khurram’s Growth Playbook for Home-Service Pros
On Boss’s Day, Khurram emphasizes that leading with clarity isn’t just for teams — it’s the key to building stronger businesses too.
As an Entrepreneur himself, Khurram shares a few simple but powerful lessons that can change how you think about growth:
- Demand clarity
Marketing shouldn’t feel like a gamble—it should give you proof of where your money goes and what it brings back. - Look beyond surface numbers
Once you have clarity, stop obsessing over vanity metrics like traffic, clicks, or impressions. They might look good on paper, but they don’t tell the full story. - Measure what matters
Focus on the numbers that actually move your business forward: qualified calls, booked jobs, and revenue. These are the metrics that matter most. - Act fast on opportunities
When leads come in, speed wins. Real-time visibility means you can follow up before competitors do, turning interest into jobs.
- Lead with transparency
Apply the same clarity you demand in marketing to your leadership. Transparency builds trust—with your team, your clients, and your customers. And trust fuels growth.
Grow with a Leader Who Believes in Clarity
On this Boss’s Day, we’re reminded that the best leaders don’t just manage, they inspire. Khurram built Digilatics to give business owners confidence in their marketing and to show that measurable growth isn’t a myth.
If you’re a home-service business owner tired of guessing where your marketing dollars go, it’s time for a new approach—one built on clarity, confidence, and growth.
👉 Book a strategy call with Digilatics today and see how Khurram’s data-driven leadership can power your business forward.
