Search Engine Optimization (SEO) is a crucial component of digital marketing. SEO helps to improve the visibility of a business to increase its reach. To reach potential customers, it is essential for a website to rank at the top of the Search Engine Result Pages (SERPs). An optimized business website gets higher organic traffic and leads. Let’s dive deep and understand in this guide to SEO how it works.
What is SEO?
Search Engine Optimization SEO is defined as a practice to improve the ranking of web pages in organic results of search engines. Best SEO practices are used as tactics to make the website discoverable. There’s a fact that less than one percent of users visit websites on the second page of a search engine. If a business doesn’t rank on search engines, it will not get traffic and leads to run.
How Do Search Engines Work?
When it comes to search engines, Google dominates. So, let’s describe how Google works.
Have you ever wondered how Google shows results for your searches within milliseconds, and it always shows the most relatable results?
To do this, Google goes through a three-step process, i.e., crawling, indexing, and ranking.
Crawling
Crawling is a process in which web spiders discover the content on a website. The content related to the query can be in the form of text, images, videos, or files accessible by search engine bots.
Indexing
The second step in the working of a search engine is indexing. In this step, all information collected during crawling is gathered and organized. This information is added to a massive database like Google’s index. SEO factors like keywords, meta tags, and relevance are considered during indexing.
Ranking
Ranking is the last step of this process. Once the indexing is completed, the search engine generates results according to the user’s query. The search engine uses advanced algorithms to provide relevant results to the user. The search engine lists the results in an order of most relevant to least relevant.
In this process, Google goes through millions of pages and shows the most relevant results to your search. The results contain information about the keyword a searcher has written.
Therefore, the pages having search-engine-optimized content rank at the top of organic results and gain good traffic.
Types of SEO
There are two main types of SEO:
On-page SEO
On-page SEO optimizes the web pages to rank higher and get relevant traffic. Major elements of on-page SEO are:
Content
Content has always been known as the king. Quality content focusing on keywords can boost organic traffic.
Meta Title & Description
Meta title that matches the query ranks well and helps to increase website clicks. Compelling meta title and meta description can cause an increase in traffic even if ranking remains the same.
Headings
Proper headings help users as well as search engines to understand the text or information. Headings show the connection with the queries.
Images
Relevant images help to optimize your website and support the content. But irrelevant images can make it slower.
URLs
URLs improve websites’ search visibility, these are the sources due to which search engines determine the relevancy of a page to the query.
Off-Page SEO
Off-page SEO is a technique used to improve the position of a website on Search Engine Result Pages (SERPs). It is more than link-building. Key elements of off-page SEO are:
Diverse Backlinks
Good quality backlinks are just like an endorsement. Backlinks show the quality and quantity, and enable website growth in different ways.
Brand Mentions
Brand mentions increase visibility and credibility of a website. It ultimately leads to higher search engine rankings and more organic traffic.
Keyword Research
In this ultimate guide to know about SEO, the first and most important thing to understand is keyword research. Keywords are the foundation of SEO. Those articles having keywords that are being searched rank at the top of organic results. On the other hand, the topics having keywords that nobody searches get no traffic.
To guide organic traffic to your website, it should be optimized with keywords related to queries about your business.
Why SEO is Important?
Search Engine Optimization is important for a business as it helps to gain relevant traffic to the website. SEO helps a website to rank higher and be visible to the audience. The audience, therefore, gets awareness about that business, and the business owner can get leads.
To run a business online, SEO is really important to compete in the market. With a higher rank on SERPs, the business will get more clicks
Role of SEO in Digital Marketing
SEO is an integral part of digital marketing. To rank higher, a business needs a suitable SEO strategy according to the algorithms. Digilatics, a trusted digital marketing agency, provides exceptional services with winning SEO strategies to its clients.
Our team of experts, guided with the best SEO practices, can help your business to rank at the top.
Importance of Qualified Traffic
The guide to drive qualified traffic to your website is very simple. You need to optimize your website according to the interest of your targeted audience and engage them meaningfully to enhance user experience. It is because Google values positive engagement signals and improves the ranking of your website.
Having qualified traffic means engaging high intent users that helps to increase conversion rate so your business can achieve a good ROI.
Best Way to Optimize a Business
While looking for a strategy to optimize your business on a search engine, you must know that it is neither short nor an easy process to get top rankings on the search engine. Contact us to get your targeted audience guided to your website with the help of the best SEO strategies. Having qualified traffic means engaging high intent users that helps to increase conversion rate so your business can achieve a good ROI.
