Digilatics is a fast-growing digital marketing agency based in Pennsylvania, USA – specializing in tailored marketing solutions to clients across the country. We specialize in creating effective digital marketing strategies that include web design, social media marketing, content creation, SEO and more. We are looking for a talented Creative Designer to join our creative team and contribute to our key clients’ success.
Job Description:
As a Creative Designer at Digilatics, you will be an integral part of our creative team, responsible for designing visually appealing and compelling graphics to support our largest accounts. Your work will directly impact our clients’ online presence and brand recognition. You will collaborate with a multidisciplinary team of marketers, content creators, and web developers to produce captivating design assets.
Responsibilities
- Work with the marketing, content, and other teams to brainstorm, conceptualize, and develop unique design concepts and layouts for various projects, including marketing campaigns, branding, and client proposals.
- Stay updated on current design trends, social media trends, and best practices for digital marketing visuals. Design variations of ads and creatives for A/B testing to improve performance.
- Create visually appealing graphics, videos, and illustrations for social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, etc.).
- Develop optimized visuals (infographics, images) that contribute to SEO goals, ensuring files are web-friendly and support keyword strategies.
- Design eye-catching banners, graphics, and videos that drive conversions for PPC, display, and social media ads.
- Create infographics and data visualizations that effectively communicate complex information in an easy-to-understand format.
- Collaborate with SEO and Ads specialists to create visuals based on performance data, targeting, and audience insights.
- Ensure all designs meet technical requirements, including resolution, color profile, and file format specifications.
- Ensure all designs align with the company’s branding guidelines and maintain consistency across all digital channels.
- Design and develop brand guidelines, ensuring all design projects adhere to the company’s branding standards.
- Collaborate on logo creation, typography, and other branding elements for internal and external clients.
- Organize and manage graphic files and design assets for easy access across the marketing team as per SOP.
Ideal Candidate
Experience:
- 3+ years of experience in graphic design, preferably within a corporate or agency setting. (preferably in the international Market).
- Proven experience in digital marketing design, especially for social media, SEO, and advertising.
- A strong portfolio demonstrating a variety of design projects, from web and digital platforms to print materials.
Technical Skills:
- Expertise in design software including Adobe Creative Suite (Photoshop, Illustrator), and Basic Knowledge of Adobe Xd.
- Knowledge of motion graphics or video editing tools (After Effects, Premiere Pro, CapCut).
- Knowledge of printing processes and specifications to produce high-quality print materials.
Creative Skills:
- Understanding of design principles, color theory, typography, and layout techniques.
- Strong understanding of typography, color theory, composition, and design principles.
- Ability to create visually appealing, user-friendly, and brand-consistent designs.
- Excellent attention to detail and a keen eye for aesthetics.
