It’s the National Tell a Joke Day, so here’s one:
“My marketing’s working. I think. Maybe. Probably?”
Cue the laugh track, or the crying one.
The truth?
Marketing shouldn’t be a joke… but still, we’ve heard some good ones.
At Digilatics, we talk to home service professional all the time who are running their businesses like pros, but their marketing?
Feels more like an open mic night that nobody showed up for.
- Boosted posts with no plan
- Ads that vanish into the internet void
- Websites built before mobile mattered (aka the digital Stone Age)
So today, we’re celebrating the jokes you shouldn’t be telling and showing you what serious, strategic, ROI-driven marketing actually looks like.
(And yes, we’ll sprinkle in a few real jokes too.)
The Cost of ‘Guesswork Marketing’
Ah yes… the ancient social media strategy of Vibes & Hope.
Let’s get serious for a second:
Marketing without data is like inspecting a home with the lights off. You might stumble your way through, but you’re gonna miss something, and it’s going to cost you.
Guesswork costs you in three big ways:
1. Wasted Ad Spend
Without proper tracking, you could be spending hundreds (or thousands) of dollars on ads that don’t convert. But hey, at least your mom clicked on it, right?
2. Lost Leads
When your website, ads, and strategy aren’t working together, prospects fall through the cracks. It’s not that they’re not interested — it’s that your message didn’t land.
3. Time You’ll Never Get Back
If you’re spending hours asking “Is this working?”…
That’s time you’re not doing your job, training staff, or growing your business.
And the kicker?
You often don’t realize what you’re losing… until you stop losing it.
The Real “Jokes” We Hear from New Clients
You’d be surprised how many conversations we’ve had that start like this:
“We boosted a post once and got 3000 likes!”
Likes don’t pay the bills. Leads do.
“We post on Facebook — isn’t that SEO?”
That’s like saying changing your shirt is taking a shower.
“Our site’s fine — we redid it in 2018.”
That’s like saying, “We inspected the roof once in 2018. It should be fine… right?”
These aren’t jokes, they’re red flags. At Digilatics, we’ve heard it all.
But here’s the thing: we don’t laugh at our clients. We laugh with them… and then we fix what’s broken.
What Serious, ROI-Driven Marketing Actually Looks Like
Let’s ditch the punchlines and talk strategy. You’re not expected to master SEO, split testing, or ad funnels. That’s what we’re here for.
You focus on your job. We’ll make sure your marketing helps you do more of them.
Want to know what success looks like when Digilatics gets involved?
Here’s how our ROI-focused marketing works for home service businesses:
Clear Objectives
We define your goals before anything launches — more bookings, better local reach, higher conversion? Done.
Strategic Messaging
Your copy should reflect professionalism, local trust, and clear value. We write to connect with your ideal clients, fast.
Conversion-Focused Design
Whether it’s a Facebook ad, a Google listing, or your homepage, everything we design is built to convert. Clear CTAs. Smart layout. No fluff.
Integrated Tracking
We track everything: form fills, call clicks, quote requests, and more. This means we’re not guessing about ROI, we’re measuring it.
Continuous Optimization
We don’t “set and forget.” We review performance data regularly, tweak what’s underperforming, and double down on what works.
Marketing Red Flags That Aren’t Funny
You might be laughing now… but if any of these sound familiar, it’s time to stop joking around:
- You’re “boosting” posts instead of running real campaigns
- Your homepage still talks about 2020 “COVID protocols”
- You’re not tracking where your leads come from
- Your CTA is hidden in a sea of text… or worse — missing
- Your ads are sending people to your homepage (or nowhere)
If this feels a little too real, you’re not alone.
Most home service businesses don’t need more effort; they need a better strategy. And no, refreshing your ad dashboard every 5 minutes doesn’t count as strategy.
Let Digilatics help you swap confusion for clarity, and turn your digital presence into a lead machine (with just enough personality to stand out).
“If your funnel’s leaking more than the roof in a failed inspection, it’s time for a fix.”
— Gabriela Paiva, Director of Marketing at Digilatics
A Few Jokes That Can Stay
Just for fun, we couldn’t resist ending with a few actual jokes:
- Why did the marketer break up with the calendar?
Too many dates, not enough conversions. - Why don’t home services websites ever get leads?
- Because they’re built like a haunted house — no one wants to enter.
- Why did the SEO expert go broke?
He kept ranking for the keyword “free.”
(Okay, we’ll leave the stand-up to someone else.)
Is Your Marketing Still a Joke?
Still playing the guessing game? Let’s get you a real strategy.
Ready to turn guesswork into growth, confusion into conversions, and punchlines into profits?
Contact Digilatics — your serious (but fun) partner in home services marketing.
