Author: Khurram Shahzad

Khurram Shahzad

Khurram Shahzad’s love for marketing started early. As a child, he would call phone numbers from the ads in newspapers to ask why they chose to advertise in newspapers vs magazines. That curiosity led him to a career in digital marketing, and over the last 15 years, he’s worked across Europe, South Asia, the Middle East, and now the U.S.
After getting his MBA in 2010, Khurram gained a lot of experience working in different industries across various countries. He always believed that good marketing isn’t just about creative ideas—it’s about tracking what really works. He’s passionate about using data and Artificial Intelligence (AI) to help businesses grow.
In 2018, Khurram moved to the U.S. and realized how small and medium-sized businesses often struggled to understand their Marketing ROI. When the COVID-19 pandemic hit, Khurram got the opportunity to work on his dream project: to build a company that specializes in showing its clients real marketing ROI. That's when Digilatics was born.
After completing his Digital Marketing specialization at the Chartered Institute of Marketing (CIM-London), Khurram quickly noticed gaps in how businesses measured their marketing success. He started developing an idea to show real marketing results to his clients—not just through ads and clicks but with insights that would actually help them grow. His goal has always been to make marketing easy to understand, practical, and valuable for his clients.
At the heart of it all, Khurram is driven by a simple goal: to help businesses succeed by giving them the tools and data they need to make smart decisions.