Paid Search Marketing
There is no better way to advertise your product or service than the one in which someone is already looking to buy something similar to what you are offering.
To keep it short, paid search marketing is somehow a part of your pay per click strategy in which bids are placed on keywords which are actively related to your business and your ads are shown to the users who are actively searching for something similar.
How We Succeed
We believe in two directions that lead us towards successful paid search marketing; strategy & follow through. This means that we work in steps, at first, a targeted strategy is formed in order to introduce your products or services in a way that the needs of your potential customers will be addressed.
Then, by the combination of right keywords and a smooth website experience leads towards the actual sales of the product.
What Makes Digilatics Different?
We never put your campaigns on autopilot.
As Featured On
Paid Search Platforms
While Google Paid Search is certainly the biggest paid search platform, it isn’t the only one out there. Bing, Yahoo, AOL and even ASK also have paid search opportunities that can sometimes yield remarkable results.
Google Paid Search
Google handles over 3 billion searches every single day. That’s over a trillion searches a year…and the number is growing!
Businesses today need a strong search engine presence to be competitive, which means showing ads on Google Search results pages right when customers are looking to buy.
Bing/Yahoo Paid Search
Google represents about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30%.
Google search traffic is different from Bing or Yahoo traffic, so you can’t just export your Google paid search campaigns to a different platform. Sometimes, keywords and ads that perform poorly in Google are more effective in Bing or Yahoo or vice versa.
Where Campaigns Fail
Paid search marketing and advertising is known to deliver amazing results but it is also observed that over the time, marketing budgets have been going to waste due to certain factors:
Competition is also something that saturates the market. The closer someone might think that they are to convert a lead into a sale, it becomes expensive as the market or potential customers become more targeted.
Cost is the major factor that becomes a hurdle because it is effective but very expensive. This is different from other types of marketing as you have to pay per click that is going to generate a lead.
Complexity is also something which comes in the way of running a successful marketing campaign that includes a paid search because platforms like adword makes money and it does not depend upon the success of your campaign.
Not Just Your Average Paid Search Agency
At Digilatics, our main focus is the benefit of our clients hence we use our expertise to avoid money sucking campaigns that will derive no prominent results.
We are currently serving and served hundreds of companies in the past to redefine the value of paid search marketing for them.