This team member must have a solid understanding of the entire Digital Marketing ecosystem and the relationships that all channels have with one another. More specifically, you must have in-depth experience optimizing search ads and can optimize the account for the industry’s best cost per conversion while taking care of the tracking as well.
Job Description
- Proven ability with Google Ads and Meta Ads platforms.
- Experience in Google Sheets, Docs, Excel and various Office Tools.
- Knowledge of Ahrefs, Semrush, and various resources for campaign planning tools.
- Experience with A/B testing and other testing metrics.
- Critical thinker with excellent problem-solving skills.
- Ability to analyze data and provide evidence-based recommendations.
- Strong analytical skills with the ability to identify and communicate trends and insights.
- Excellent interpersonal and communication skills.
- Ability to prepare campaign reports.
- Stay up to date with the latest digital marketing trends and best practices.
- Drives faster learning. Uses AI as a coach to understand platforms, mistakes, and best practices.
- Turns to AI to ask better questions and reduce reliance on constant supervision.
Key Responsibilities
- You are responsible for implementing and managing paid advertising strategies for clients assigned by line manager.
- Monitor paid advertising performance, analyze key indicators, and prepare detailed reports to keep internal teams informed of campaign progress and results.
- Research and prepare the Digital Marketing plan.
- Set up new campaigns and track daily ad account management tasks across platforms i.e. Google Ads, Bing Ads, Meta Ads etc.
- Assist in implementation of advanced AI-based strategies to enhance targeting diversification, optimize performance, and maximize campaign efficiency across multiple platforms.
- Assist in setting up strategic recommendations for remarketing campaigns to re-engage audiences and maximize conversions across digital advertising platforms.
- Identify problems and deficiencies and implement solutions promptly.
- Stay updated with new trends.
Qualifications
- 1+ year of experience as a Paid Search/Paid Social executive or a similar role.
- 1+ year of experience with planning and implementing successful Paid Search and Paid Social strategies.
- Google and Meta Official Certifications.
Equal Employment Opportunities
We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.
Working Hours
06:00 PM – 03:00 AM PKT
Aligned with 08:00 AM – 05:00 PM EST
Hours may adjust slightly during US daylight savings.
Aligned with 08:00 AM – 05:00 PM EST
Hours may adjust slightly during US daylight savings.
Apply Now!
Send Your Resume To
hr@digilatics.com