Performance Marketing Specialist
Role Description
This is a full-time on-site Google Ads Specialist role located in Lahore at Digilatics located at NASTP, Cantt. The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns, conducting keyword research, analyzing performance data, and implementing strategies to maximize ROI. Additionally, the Specialist will collaborate with the digital marketing team to achieve client objectives.
Performance Marketing Specialist | Google Ads | Meta Ads | Analytics-Driven Growth
With over 3 years of hands-on experience in crafting and executing high-impact Paid Search and Paid Social strategies, I specialize in driving measurable business outcomes through data-driven digital marketing. I bring expert proficiency in platforms like Google Ads, Microsoft Ads, Meta Ads, as well as Google Analytics and Tag Manager, enabling full-funnel visibility and ROI optimization.
Skilled in in-depth campaign research using tools like Ahrefs and Semrush, I plan, implement, and fine-tune ad strategies that convert. From conversion tracking setups via GTM to A/B testing and performance diagnostics, I combine technical know-how with sharp analytical thinking to identify trends and translate them into actionable growth insights.
With a strong foundation in web analytics, reporting, and client communication, I ensure transparent performance reporting and strategic alignment. I’m passionate about using data storytelling to inform decisions and help brands scale.
A critical thinker, team player, and growth-oriented marketer, I’m committed to delivering real value, staying ahead of digital trends, and continually evolving in a fast-paced, performance-first environment.
Let’s connect if you’re looking for someone who can turn ad spend into business wins!
Working Schedule
This is a full-time position, Monday to Friday, 9am to 6pm US Eastern Time.