Digilatics is a fast-growing digital marketing agency based in Pennsylvania, USA – specializing in tailored marketing solutions to clients across the country. You will be working with our top clients to build their social media strategies in accordance with their marketing strategies proposed by our internal teams.

Job Description

As a Social Media Manager / Strategist working in a marketing agency with clients in the home services  industry, you will play a pivotal role in enhancing our clients’ brand presence, engaging with their target audience, and driving business growth through various social media platforms. Your creativity, strategic thinking, and digital marketing expertise will be essential in promoting our services and building a strong online presence.

Responsibilities

Social Media Strategy and Planning

  1. Develop and execute a comprehensive social media strategy to increase brand awareness and customer engagement.
  2. Research industry trends and competitors to identify opportunities for growth and differentiation.

Content Creation and Management

  1. Create high-quality, engaging content (posts, images, videos, etc.) that resonates with the target audience.
  2. Schedule and publish content across various social media platforms, including Facebook, LinkedIn, Instagram, YouTube etc.

Community Engagement

  1. Interact with followers, respond to comments, and engage in conversations to build a loyal online community.
  2. Monitor and manage online reviews, addressing customer feedback promptly and professionally.

Campaign Development

  1. Coordinate with internal teams to execute social media campaigns to promote special offers, events, and seasonal promotions that align with SEO, Ads and Web initiatives.
  2. Collaborate with the marketing team and meet directly with clients to ensure consistency in messaging and branding.

Analytics and Reporting

  1. Monitor key performance indicators (KPIs) and social media metrics to track the success of campaigns.
  2. Provide regular reports and insights to make data-driven decisions for optimizing social media strategies.

Brand Consistency

  1. Ensure brand consistency and adherence to guidelines across all social media platforms.
  2. Collaborate with graphic designers to create visually appealing and cohesive content.

Stay Current with Trends

  1. Stay updated on social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly.

Collaboration

  1. Collaborate with Internal teams, including SEO, Design, Content & Ads to push content for clients to acquire the best outcomes.
  2. Coordinate and communicate client needs and expectations to internal teams in an efficient manner.

Ideal Candidate

  1. Bachelor’s degree in Marketing, Communications, or a related field.
  2. 5 years of experience in the given field
  3. Worked with U.S companies before
  4. Experience in content creation to increase engagement
  5. Proven experience in managing social media accounts and developing successful social media strategies.
  6. Understanding of the home services  industry or similar fields is a plus.
  7. Excellent written and verbal communication skills.
  8. Proficiency in social media management tools and analytics platforms.
  9. Creative thinking and the ability to generate engaging content.
  10. Strong project management and organizational skills.
  11. Knowledge of SEO, SEM, and digital advertising is advantageous.
  12. Ability to work independently and as part of a team.

If you are a social media enthusiast with a passion for building brands and have a keen understanding of the American home services  industry, we encourage you to apply for this role. Join our team and help us establish a strong online presence while delivering exceptional value to our clients!

Experience:

Marketing Agency: 5+ years (Preferred)

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Full TIme

Lahore Office, PK