Performance Marketing Specialist

This team member must have a solid understanding of the entire Digital Marketing ecosystem and the relationships that all channels have with one another. More specifically, you must have in-depth experience optimizing search ads and can optimize the account for the industry’s best cost per conversion while taking care of the tracking as well.

Responsibilities:

  1. As an Advertising Specialist, you will be working under the supervision of the Advertising Manager.
  2. You are responsible for implementing and managing paid advertising strategies for clients assigned by your manager.
  3. As online advertising performance is extremely important to the success of our client’s businesses, this position will play a huge role in driving business growth and success, internally and externally.
  4. Identify problems and deficiencies and implement solutions promptly.
  5. Suggest improvements for process and productivity optimization.
  6. Understand the client’s industry and needs and set goals for monthly meetings.
  7. Research and present the Digital Marketing plan to clients.
  8. Collaborate & Share research with team members for Ad copy, Graphic design, etc.
  9. Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.
  10. Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
  11. Maintenance and monitoring of keywords’ bids, quality score, CTR, impression share, avg. position, and other important account metrics.
  12. Develop campaign structure and ad groups.
  13. Creation and suggestions on graphical banner ads and other text ads.
  14. Identify performance targets, project milestones, resource needs, etc.
  15. Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company.
  16. Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis.
  17. Monitor Google Analytics’ key tools to analyze which areas are essential for achieving clients’ goals.
  18. Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans.
  19. Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages.
  20. Work on different bid strategies employed at the campaign, ad group, & keyword levels.
  21. Work on different bid strategies employed at the campaign, ad group, & keyword levels.
  22. Analyze campaigns and provide actionable optimization recommendations.
  23. Performance Max Campaigns Strategy Diversification – diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc.
  24. Setup and recommend re-marketing campaigns.
  25. Integrate third-party online call-tracking software for conversion analytics.
  26. Create Conversion Tracking for all client campaigns and monitor the conversion rate.
  27. Set up events for the website’s different sections to analyze user’s behavior.
  28. Stay updated with new trends, and find avenues to increase conversions, revenue, and sales for our clients.
  29. Collaborate with teams and plan digital marketing campaigns for Digilatics.

Requirements:

  1. Expert Proficiency with Google Ads, Microsoft Ads, Meta Ads, Yelp Ads, Google Guarantee Ads, Google Analytics, Google Tag Manager, etc.
  2. 2+ years of experience as Paid Search/Paid Social specialist or a similar role.
  3. 2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy.
  4. 2+ years of experience in web analytics, marketing, tracking, and business development.
  5. Previous experience in the home services industry is a plus, with a solid understanding of industry-specific marketing strategies, trends, and target audiences.
  6. Experience with A/B testing and other testing metrics.
  7. Ability to analyze data and provide evidence-based recommendations.
  8. Sense of ownership and pride in your performance and its impact on our client’s key business outcomes.
  9. Critical thinker with excellent problem-solving skills.
  10. Expert in setting up conversion tracking and able to report the real ROI.
  11. Expert in research on Ahrefs/Semrush, etc., various resources for campaign planning.
  12. Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights.
  13. Strong communication skills, ability to prepare and present campaign reports to clients.
  14. Stay up to date with the latest digital marketing trends and best practices.
  15. Team player and able to grow into a leadership role.
  16. Excellent time-management skills.
  17. Excellent interpersonal and communication skills.

Non-Negotiable Requirement

You must be capable of developing and executing an optimization strategy that will measurably improve business metrics. You have to be able to learn about your client’s business goals & create a plan that will help them reach those goals. Not fluffy, vanity metrics. Real Marketing ROI…

Working Schedule

This is a full-time position, Monday to Friday, 9am to 6pm US Eastern Time.

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Lahore Office, PK