Your website’s conversion rate is the number of times a website visitor completes a goal on your website divided by the total traffic to your website in a certain period of time. If you sell a subscription, divide the number of subscriptions by website visitors.
Optimizing your lead campaigns involves a lot of pre-planning. There’s market research to be done, competitor assessments, and plenty of target market analyses. When a campaign is over, it’s all too easy to rush on to the next plan, especially if your campaign didn’t garner the results you had hoped.