In this fast-moving world of information and technology, our ways of communication have extremely evolved. Not only that, but we also had an enormous shift in our lifestyle and perception. Business strategies have upgraded and are more considerate as well as target-oriented than they ever were. Customers’ feedback and their preferences play a vital role in decision-making for many businesses.
Other than a physical outlet, websites are a big facet for any business. Notably, after the pandemic situation, consumer traffic on the company’s websites has increased. To get more interaction with customers or to grab the attention of the target audience, digital marketing comes in handy/useful/beneficial. If operated/exercised properly and strategically, digital marketing can drive customer purchase and boost sales.
Digital marketing, in simple terms, refers to advertising which is performed/produced/executed through the internet, mobile devices, and digital channels such as search engines, websites, social media, email, and other channels to reach consumers.
To understand the role digital marketing can play, we need to look at what it can offer/serve us. Digital marketing includes identifying, predicting, and meeting customer demands. Businesses leverage advertising to promote their products and services for sale and branding. Effective marketing strategies can help businesses to stand out and how to best serve their customers while maximizing their profits at the same time.
A strong marketing strategy dedicates resources to advertising at multiple levels, placing corporate marketing communications in various types of media; especially with the affordability of digital advertising through search engines and social media.
That being said, it can be reasoned/established that marketing is more helpful/valuable than advertising. In the existing enterprises or even startup companies, the priority must be developing a marketing plan. If you spend enough on advertising only, without establishing a sustainable marketing plan, it will be a disaster.
It is very important to always ALWAYS define your customers and execute a marketing plan by identifying their demands and needs. In this way, any future marketing or advertising efforts will have a defined approach and a better chance of success/benefit/progress.
To massively increase visibility as well as to establish a lasting customer relationship, you can use Search Engine Optimization (SEO) by using keywords and phrases. SEO is defined as increasing a website’s rank in online search results, and consequently its organic site traffic, by using popular keywords and phrases. Strong well maintained SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.
Regardless of your position in the marketing process, it’s important to have an understanding of SEO best practices. In addition to improving search engine ranking, it can reinforce and support your campaign and optimization to ensure you’re delivering high-quality, valuable content that your potential customers want.
Digital marketing crosses a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of different tools used in digital marketing to learn the behavior/pattern of your customers and how to further proceed to get their attention. Some of the commonly used tools/terms are content marketing, paid search or pay per click (PPC), search engine optimization (SEO), social media marketing, etc.
Paid search or pay-per-click (PPC) advertising refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click. These can:
- be tailored to appear when certain search terms are entered
- be extremely effective, as they rely on data gathered from individuals’ online behavior
- Retarget customers, i.e. depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads
Search Engine Optimization is the process of optimizing the content, technical setup, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.
- Using SEO can drive visitors to your site when they display behavior implying that they’re searching for relevant products
- can be a game-changer considering that 90% of people searching haven’t formed an opinion about a brand yet.
- While pay per click (PPC) and retargeting have their place, organic online traffic earned through search engine optimization has an enormous influence on search rankings and, by extension, organic site traffic.
Content Marketing, if done effectively, serves to educate and motivate consumers who are seeking information.
- When you offer content that is relevant to your audience, it can ensure you as a thought leader
- a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static.
- In the age of the self-directed buyer, content marketing gets more leads, so it’s well worth the additional effort.
Social media marketing goes far beyond simply having active social media accounts. To create as many sharing opportunities as possible, you should make social elements into every aspect of your marketing efforts.
- The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.
To truly define digital marketing today, you need a system that includes all your customer touchpoints to blend online and offline experiences that empowers you with a data-driven approach to identify and maintain your customers’ loyalty.
If you’re looking to optimize your marketing strategy, integrate your digital activities, or just need some help/aid/guidance prioritizing the next steps to grow your business, we recommend booking a consultation call with our team. Our consultation calls are designed to put you in the driver’s seat and talk through your opportunities using our experience, so you can make an informed decision about the best strategy for your business. Our transparency and on-time reports, frequent updates and increase in ROI makes digilatics/our work standout in the market. We believe it’s our responsibility to deliver progressive business results… BUT FIRST HIRE US!